• Andrew Nile - Chief Marketing Officer

The Nostalgia in Statistics

The OXYGEN team take a trip down memory lane thanks to's Halo statistics database.

It's a slightly chilly autumn afternoon as Team OXYGEN sip coffee and talk business in a local café (pre-lockdown 2, I must add). A nice change from our typical work from home/occasional trips to the office. The topic of conversation: "How do we implement gaming statistics into our build?". Or more specifically, "what do we prioritise and how do we relate it to player health?".

It's at this point OXYGEN's Director of Performance, Jacob Wood, reminds the team of one of the earliest and best game statistic tracking services available. Rewind back to any time between 2007 - 2010 and chances are you would see OG Woodman and Outragedbike grinding away at Halo 3 MLG lobbies. Bungie's website provided the perfect place to review your stats. Displaying K/D, headshots, win percentage and every other stat you may wish to observe.

Jacob and I were both religious users of this platform. It allowed us to compare our stats with our friends', which provided instant bragging rights (or in my case, moderate shame at being much lower down than 70% of my Xbox friends list). The site was (and remains), one of the most in-depth platforms to viewing your gaming performance; a feat inevitably driven by the fact it was built by the games' developers. But there are a number of cues and insights we can take from this as we begin building version 1 of the OXYGEN experience.

Investigations of the platform provided a genuine feeling of nostalgia and a longing to reconnect with the golden age of gaming that was the Xbox 360/Playstation 3 era. Perhaps a revisit to Halo 3 should be on the cards for a future episode of The OXYGEN Podcast eh Jacob? The ability to revisit my old Xbox friends list and compare my stats for a game (and GamerTag) that I've not touched in close to a decade provided a great deal of delight. A experience Jacob shared.

Ultimately we will be required to be highly selective with which stats we elect to pull into our platform for each supported game. A focus on stats we can directly correlate to user health data, will be key. You may be thinking exactly what it is that we want to bring to our users. Essentially it boils down to a community focus. This isn't huge news however. Community has been at the heart of what we're doing from day one, but a shift to a community driven platform where friendly competition and bragging rights are paired with health data to boost user performance provides a fantastic opportunity to provide value.

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